Social Media is now a day is used to reach out to your patients. It is ever-changing and keeps on evolving to help you grow your practice using social media. The goal is to provide actionable tips that will help your way succeed through social media.
There are two main topics you have to consider before getting on any social media platform:
What is your purpose?
Are you a student who may be just graduated or want to build your social media presence through Google Ads automation until you can acquire or start a new dental practice? Is that the ultimate goal of getting onto social media, or is your purpose is to connect with other dentists across the nation? There are so many talented, incredible dentists out there. Do you want to communicate with these people and develop relationships with them? Is your purpose of getting new patients into the door? New patients who will find you through these social media channels decide to give you a shot with their treatment and care. You want to have a very narrow focus, and once you have that focus, you’ll create a more a better social media platform.
Who is your target audience?
Are you practicing on the beach where holistic dentistry is more of a popular thing? Do you work in a family practice where you want just families to come and treat them for the next years? Are you looking to do cosmetic cases like veneer, or doing braces or so one and so forth. You need to identify who precisely you are targeting. Are they young patients? Are they older patients? You want to define your target audience before building out your platform and creating your digital marketing.
There are three main ways to build authority; dental photography, procedure videos, and educational content. Many people get their information from people who are not a dentist who maybe don’t know what they are talking about. It is a social responsibility for some dentist who would like to reach their audience to educate and out realistic content for people to understand what dentistry is.
Connecting with Others
Connecting with others is another powerful thing that is going on nowadays. There are three ways to communicate with your patients; humanizing the dentist, engaging local businesses, and sharing your journey. It is like letting your target audience know that dentists are still human and might have the same hobbies and interests that they can relate to.
Dentistry is a profession where they work with people closely. It is vital to give your patients an idea of who you are, your personality, and your values. It is essential to share a business connection and engage in life to share your journey and profession.